Every generation is known for something.
Let’s be the one to deliver an AIDS FREE GENERATION.

We all have tremendous power. What we choose to do or buy can affect someone’s life on the other side of the world. In 2005, more than 1,200 babies were born every day with HIV. Today that number is 400. We must act now to get that close to zero.

(RED) can’t accomplish this alone. It will take all of us to get there – governments, health organizations, companies, and you. When you BUY (RED), a (RED) partner will give up some of its profits to fight AIDS.

It’s as simple as that.

Join (RED). End AIDS.

Connie has HIV. Thanks to access to livesaving medication, her daughter Lubona does not.


In 2006, Bono and Bobby Shriver began paving the way for a new generation. An AIDS FREE GENERATION.

They founded (RED) with a simple mission—to make it easy for people and businesses to join the fight against the deadly virus.

The facts: AIDS has killed more than 35 million people since its discovery in 1981. More than 37 million people are living with HIV, and mothers continue to pass the virus in startling numbers to their children.

Life-saving anti-retroviral treatments cost as little as 30 cents a day, yet most living with HIV won’t see medicine in their lifetime. We’re determined to change that.

Throughout the past decade, (RED) has raised $360 million with the help of our partners. 100% of the money from our products and events goes directly to work on the ground.

There’s no question that progress has led to possibility. We can see an AIDS FREE GENERATION by 2020.

Will you join us?