Every Generation is known for something.
Let’s be the one to deliver an AIDS FREE GENERATION.

We all have tremendous power. What we choose to do or even buy, can affect someone’s life on the other side of the world. In 2002, more than 1,500 babies were born every day with HIV. Today that number is just over 600. We must act now to get that close to zero.

We’re at a tipping point in the fight against AIDS – with urgency and action, it’s possible for the world to end the transmission of HIV from moms to their babies. We can deliver the first AIDS FREE GENERATION in over thirty years.

(RED) can’t accomplish this alone. It will take all of us to get there –governments, health organizations, companies, and you. When you DO THE (RED) THING, a (RED) partner will give up some of its profits to fight AIDS.

It’s as simple as that.

BE (RED). Start the end of AIDS now.

Connie has HIV. Thanks to access to livesaving medication, her daughter Lubona does not.


In 2006, Bono and Bobby Shriver began paving the way for a new generation. An AIDS FREE GENERATION.

They founded (RED) with a simple mission—to make it easy for people and businesses to join the fight against the deadly virus.

The facts: AIDS has killed more than 34 million people since its discovery in 1981. More than 37 million people are living with HIV, and mothers continue to pass the virus in startling numbers to their children.

Life-saving anti-retroviral treatments as little as 30 cents a day, yet most living with HIV won’t see medicine in their lifetime. We’re determined to change that.

Throughout the past decade, (RED) has raised more than $350 million with the help of companies including Apple and Coca Cola. 100% of the money from our products and events goes directly to work on the ground—but we still have work to do.

There’s no question that progress has led to possibility. We can see an AIDS FREE GENERATION in our lifetime.

Will you join us?