On World AIDS Day – December 1st – which is also Giving Tuesday, Snapchat will have their first ever global filter for a non-profit – and it’s for (RED)!
(RED) filters have been created by Tïesto, Jared Leto and Jimmy Kimmel – which will be rotating throughout the day – and each time the (RED) filter is used, The Bill and Melinda Gates Foundation will donate $3 to (RED), up to $3 MILLION. What can $3 can provide? 10 days of life-saving HIV/AIDS medicine in sub-Saharan Africa. This is the first time a Snapchat filter is being used to raise money for a social issue.
With 100 million daily active users, we’re taping in to the power of Snapchat to fight AIDS.
Join us & SNAP (RED) SAVE LIVES
The filters are only available for 24 hours on World AIDS Day
If you’re not already on Snapchat, download it on the App Store or Google Play.
Snapchat World AIDS Day Campaign: Rules and Procedures
(RED), a division of the ONE Campaign (“RED”), invites you to join the fight against AIDS on World AIDS Day by giving you the opportunity to use special World AIDS Day Geofilter(s) ( the “Geofilters”) on the Snapchat mobile application to trigger a donation to the Global Fund to Fight AIDS , Tuberculosis and Malaria ( the “Global Fund”)( the “Campaign”). These Rules and Procedures are subject to change at any time at the sole discretion of (RED). Void where prohibited.
Eligibility: The Campaign is open to all individuals who are thirteen (13) years of age or older with a valid Snapchat account.
Campaign Period and Restrictions: The Campaign will begin at 12:01am on December 1st, 2015 local time and end on the sooner to occur of (a) 11:59pm on December 1, 2015 local time, or (b) that time when the CAP ( as defined below) is reached (“Campaign Period”). The Campaign will be conducted pursuant to these Rules and Procedures and any such other rules and procedures as (RED) may from time to time designate.
How to Participate: During the Campaign Period, (1) if you already have a Snapchat account, open the Snapchat App, or (2) if you do not already have a Snapchat account, create a free Snapchat account according to the instructions in the Apple App Store or in Google Play. Once you’re in the Snapchat App, take a snap and select a ( RED) Geofilter to apply to your snap.
Each use of the (RED) Geofilter within the Snapchat App will trigger a three dollar ($3) donation from the Bill & Melinda Gates Foundation ( the “Foundation”) to the Global Fund until Three Million United States Dollars (US $3,000,000) has been donated. No more than Three Million United States Dollars (US $ 3,000,000) ( ‘the CAP”) will be donated via the Campaign.
If for any reason the Campaign is not capable of being run or implemented as planned, including, but not limited to, as the result of infection by computer viruses or bugs, tampering, unauthorized intervention, fraud, or any other cause beyond the control of (RED), which is likely to, or actually corrupts or affects the administration, security, integrity, or proper conduct of the Campaign, then (RED) reserves the right, in its sole discretion, to suspend the Campaign at any point and declare the results based upon the uses up to that point.
To the fullest extent permitted by law, you expressly release (RED), Snapchat, the Bill & Melinda Gates Foundation , their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, any other entity involved in the development or administration of the Campaign, and each of their respective directors, officers, employees and assigns (collectively the “Released Parties”) from any and all claims and liability of any kind arising in whole or in part, directly or indirectly, out of the Campaign or your participation in the Campaign.
You understand that the Campaign is in no way sponsored, endorsed or administered by, or associated with, Snapchat.
Caution: Any attempt by you or any other individual to deliberately damage any online service, mobile phone service, or website, tamper with the Campaign process, is a violation of criminal and civil laws and should such an attempt be made, Released Parties reserves the right to seek damages and/or other remedies from any such person to the fullest extent permitted by law.
Disputes: THESE RULES ARE GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL LIE EXCLUSIVELY BE IN NEW YORK, NEW YORK. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN NEW YORK. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED EXCLUSIVELY IN THE COUNTY OF NEW YORK. TO THE EXTENT PERMITTED BY LAW, THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY’S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.