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pmtct

What Is PMTCT?

(RED) supports The Global Fund HIV/AIDS grants in eight countries with a goal of virtually eliminating transmission of the virus from moms to their babies. But many of you have rightfully asked, “How does this exactly work?” It’s a miracle of modern medical technology that we’re able to prevent the mother-to-child transmission of HIV (PMTCT). To help you understand, we’ve created a straightforward version of how it works:

An HIV-positive mother can pass HIV on to her baby any time during pregnancy, labor, delivery and breastfeeding, so the transmission of the virus must be blocked at each stage. Current World Health Organization guidelines recommend that HIV-positive pregnant mothers should go on a triple-drug regimen of antiretroviral medication (ARVs) through pregnancy, delivery and breastfeeding. Ideally, the mothers themselves will also remain on treatment once breastfeeding has concluded, for their own health.

As soon as the infant is born, the baby should be given nevirapine daily for six weeks.  Based on her individual circumstance, the mother should receive counseling and guidance from her healthcare provider on whether the infant should be formula-fed or breastfed. If the mother is to breastfeed, it is recommended that she do so exclusively for six months while continuing to take her ARVs. After six months, the mother can introduce appropriate complementary foods, and continue breastfeeding for the first 12 months of the child’s life. Mothers who adhere to this regimen can reduce the risk of transmission of HIV to their babies to less than 5%.

These prevention guidelines have evolved over the years as scientists have learned more about how to most effectively reduce the risk of transmission while also working to minimize drug resistance for our most effective treatment tools.

For more details on the PMTCT process, including a chart that maps which drugs are used when and in what settings, visit AVERT’s handy guide. Also, be sure to check out the latest global PMTCT data, all in one place.

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MOTSBLOG

Meet Motselisi

Motselisi is one incredible girl.

(RED) first met Motselisi in the rural Nyakosoba Village in Lesotho when she was 11 months old, frail and weak without access to medication. Motselisi was put on antiretroviral (ARV) medicine, and 90 days later, she had been brought back to life and was a healthy, happy baby. Hers is a true story of the life-saving power of ARVs, medication that costs as little as 30 cents a day in some of the poorest parts of the world. 

When Motselisi was tested for HIV, her mother Mapelaelo learned about her own status and began receiving ARV treatment, as well. When Mapelaelo became pregnant a few years later, she thankfully had access to treatment to prevent HIV transmission to her baby. Motselisi’s brother, Moeketsi, was born HIV-free, and is now four years old. In Motselisi’s family we can see how the first AIDS FREE GENERATION in over 30 years is within our reach.  We must continue to take action to increase awareness and funding of AIDS treatment so that we can end AIDS.

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BHMBLOG

8 Inspiring Women To Celebrate This Black History Month

Who run the world? Girls. This Black History Month, there are so many women whose lives and contributions we are proud to celebrate. African-American history is brimming with fearless leaders and groundbreaking activists who changed the world. From activists to artists, here are 8 inspiring quotes from African-American female leaders and activists who made history and inspired change. 

1. Rosa Parks

Rosa Parks

2. Oprah Winfrey 

Oprah

3. Michelle Obama

BHM-IG-michelleobama

4. Dorothy Height

BHM-IG-dorothyheight

5. Ava DuVernay

ava-duvernay-IG-green

6. Misty Copeland

misty-copeland-IG-blue

7. Maya Angelou

Maya Angelou

8. Beyoncé Knowles-Carter

Beyonce

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#KissandContribute

This Valentine’s Day, join us in spreading the love—and the word—to fight AIDS. From now until February 15th, post a photo on Instagram with #KissandContribute and Fresh will donate $1 to (RED), up to $10,000! Here’s how you can join us:

1. Take your photo
Pucker up! Take a kissing photo of any kind. Need some ideas? Try lipstick on a coffee cup or a kiss from your favorite furry friend.
kissblog2. Post it on Instagram 
Add the hashtag #KissandContribute and tag us @RED

3. Fresh will donate $1
For every Instagram photo you post with #KissandContrbute, Fresh will donate $1 to (RED), up to $10,000. 

Ready to pucker up and post? We can’t wait to see your pics. We’ll be regramming our favorites all week!

POST YOUR #KISSANDCONTRIBUTE PHOTO

sugared

Fresh is (RED)’s first beauty brand partner and we couldn’t be more excited. Together, (RED) and Fresh have also launched the limited edition SUGA(RED) Lip Treatment Sunscreen SPF 15. For every SUGA(RED) purchased, 25% of the retail price goes to the US Fund for the Global Fund to fight AIDS, which can provide over 2 weeks of life-saving HIV medicine.

SHOP SUGA(RED) ON SEPHORA

SHOP SUGA(RED) ON FRESH

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ALEX AND ANI & (RED) — Kindred Cord (PRODUCT)RED Heart

If we had to sum up the month of February it one emoji, it’d have to be ❤️ — so it couldn’t be more perfect timing that today we’re launching our new collection with ALEX AND ANI!

The ALEX AND ANI Kindred Cord (PRODUCT)RED Heart Collection features three silk bracelets with delicate heart charms and it’s all to help deliver an AIDS FREE GENERATION:

ALEX AND ANI will donate 20% of the purchase price from each Kindred Cord (PRODUCT)RED Heart sold, which can provide 14 days of life-saving HIV medicine. 

Wear one, or all three, and help fight for an AIDS FREE GENERATION. 

Thank you ALEX AND ANI for fighting AIDS with us!

SHOP NOW.

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SnapBanner

24 hours only: Get Snapchat (RED) Filters for World AIDS & raise $3 MILLION

SCxREDOn World AIDS Day – December 1st – which is also Giving Tuesday, Snapchat will have their first ever global filter for a non-profit – and it’s for (RED)!
(RED) filters have been created by Tïesto, Jared Leto and Jimmy Kimmel – which will be rotating throughout the day – and each time the (RED) filter is used, The Bill and Melinda Gates Foundation will donate $3 to (RED), up to $3 MILLION. What can $3 can provide? 10 days of life-saving HIV/AIDS medicine in sub-Saharan Africa. This is the first time a Snapchat filter is being used to raise money for a social issue.

With 100 million daily active users, we’re taping in to the power of Snapchat to fight AIDS.

Join us & SNAP (RED) SAVE LIVES

The filters are only available for 24 hours on World AIDS Day

If you’re not already on Snapchat, download it on the App Store or Google Play.

 

Snapchat World AIDS Day Campaign: Rules and Procedures

(RED), a division of the ONE Campaign (“RED”), invites you to join the fight against AIDS on World AIDS Day by giving you the opportunity to use special World AIDS Day Geofilter(s) ( the “Geofilters”) on the Snapchat mobile application to trigger a donation to the Global Fund to Fight AIDS , Tuberculosis and Malaria ( the “Global Fund”)( the “Campaign”). These Rules and Procedures are subject to change at any time at the sole discretion of (RED). Void where prohibited.

Eligibility: The Campaign is open to all individuals who are thirteen (13) years of age or older with a valid Snapchat account.

Campaign Period and Restrictions: The Campaign will begin at 12:01am on December 1st, 2015 local time and end on the sooner to occur of (a) 11:59pm on December 1, 2015 local time, or (b) that time when the CAP ( as defined below) is reached (“Campaign Period”). The Campaign will be conducted pursuant to these Rules and Procedures and any such other rules and procedures as (RED) may from time to time designate.

How to Participate: During the Campaign Period, (1) if you already have a Snapchat account, open the Snapchat App, or (2) if you do not already have a Snapchat account, create a free Snapchat account according to the instructions in the Apple App Store or in Google Play. Once you’re in the Snapchat App, take a snap and select a ( RED) Geofilter to apply to your snap.

Each use of the (RED) Geofilter within the Snapchat App will trigger a three dollar ($3) donation from the Bill & Melinda Gates Foundation ( the “Foundation”) to the Global Fund until Three Million United States Dollars (US $3,000,000) has been donated. No more than Three Million United States Dollars (US $ 3,000,000) ( ‘the CAP”) will be donated via the Campaign.

General Conditions:

If for any reason the Campaign is not capable of being run or implemented as planned, including, but not limited to, as the result of infection by computer viruses or bugs, tampering, unauthorized intervention, fraud, or any other cause beyond the control of (RED), which is likely to, or actually corrupts or affects the administration, security, integrity, or proper conduct of the Campaign, then (RED) reserves the right, in its sole discretion, to suspend the Campaign at any point and declare the results based upon the uses up to that point.

To the fullest extent permitted by law, you expressly release (RED), Snapchat, the Bill & Melinda Gates Foundation , their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, any other entity involved in the development or administration of the Campaign, and each of their respective directors, officers, employees and assigns (collectively the “Released Parties”) from any and all claims and liability of any kind arising in whole or in part, directly or indirectly, out of the Campaign or your participation in the Campaign.

You understand that the Campaign is in no way sponsored, endorsed or administered by, or associated with, Snapchat.

Caution: Any attempt by you or any other individual to deliberately damage any online service, mobile phone service, or website, tamper with the Campaign process, is a violation of criminal and civil laws and should such an attempt be made, Released Parties reserves the right to seek damages and/or other remedies from any such person to the fullest extent permitted by law.

Disputes: THESE RULES ARE GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL LIE EXCLUSIVELY BE IN NEW YORK, NEW YORK. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN NEW YORK. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED EXCLUSIVELY IN THE COUNTY OF NEW YORK. TO THE EXTENT PERMITTED BY LAW, THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY’S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.

 

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KillersChristmas

Dirt Sledding: The Killers 10th Annual Christmas Single for (RED) Featuring Ryan Pardey & Richard Dreyfuss

Killers Dirt Sledding

 

It’s here! The Killers annual Christmas Song for (RED) Dirt Sledding, featuring Ryan Pardey and Richard Dreyfuss. It’s their 10th consecutive annual Christmas single for (RED), out now on iTunes.

The song features Ryan Pardey as Santa and actor Richard Dreyfuss also makes a spoken word guest spot.

This is The Killers’ 10th Christmas song for (RED) and as will all previous Christmas singles, all proceeds from the song will go to the Global Fund to fight AIDS.

The Killers have raised more than $850,000 to fight AIDS. WOW.

A big thanks to the band and everyone who helped create this year’s song.

You can download Dirt Sledding here.

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ARVsBlog

The Power Of ARVs

Antiretroviral medication (ARVs) works to keep HIV from growing and multiplying within the human body.  With access to ARVs, people living with HIV can not only lead healthy and productive lives, but they can pass on healthy lives to their unborn children.  Thanks to the support of government, private and public sectors, this life-saving medication now costs as little as 30 cents a day.  Without ARVs an HIV positive mother can have up to a 45% chance of transmitting the virus to her unborn child, but when that same mother receives properly administered treatment during pregnancy, birth and breastfeeding, the rate of transmission can be reduced to less than 5%.  While there have been significant reductions in the spread and transmission of HIV, there are still over 600 babies being born every day with a preventable virus.  We must act now to get that number close to zero.