Is (RED) a 501c3?

Yes (RED) is a 501c3. (RED) is a division of The ONE Campaign, a 501c3 organization.

What is (RED)™?

(RED) was created by Bono and Bobby Shriver in 2006 to engage millions of people in the greatest challenge of our time – the fight to end AIDS in Africa where 2/3 of the world’s estimated 37 million people with HIV/AIDS live. We work with the world’s most iconic brands and organizations to develop (RED)-branded products and services, that when purchased, trigger corporate giving to the Global Fund. These contributions are then invested in HIV/AIDS programs in Africa, with a focus on countries with high prevalence of mother-to-child transmission of HIV.

Why Have You Created (RED)?

(RED) was created to engage the private sector, its marketing prowess and funds in the fight against AIDS in Africa. The Global Fund was established as a public-private partnership but, before (RED) launched, businesses had contributed just $5 million to the Global Fund in four years while the public sector had given more than $5 billion. (RED) was designed to kick-start a steady flow of corporate money into the Global Fund, and it has. Since its launch in the Spring of 2006, (RED) has generated over $360 million for the Global Fund –more than any other business initiative has contributed to the Global Fund. 100% of (RED) money goes directly to the Global Fund, to finance programs fighting AIDS in Africa.

Where Can I Find the (RED) Annual Report?

Since (RED) is a division of The ONE Campaign, detailed information about (RED) will be included in ONE’s Annual Report starting in 2013, which can be found on ONE’s website here: http://www.one.org/us/about/press/ Scroll down the right hand side to download the Annual Report and more.

What is Bono’s Involvement?

Bono and Bobby Shriver created (RED) to engage the private sector in the fight against AIDS in Africa. After they set up DATA (Debt, AIDS, Trade, Africa) together in 2002, it became apparent that while DATA leveraged investment from the public sector to the Global Fund, a need remained for greater private sector funding. (RED) was born to generate a sustainable flow of money from the private sector to the Global Fund to help eliminate AIDS in Africa. In 2008, DATA merged with ONE.

How are (RED) and ONE Related?

(RED) is a division of The ONE Campaign, a global grassroots advocacy and campaigning organization also co-founded by Bono and Bobby Shriver. ONE fights extreme poverty and preventable disease (including HIV/AIDS), particularly in Africa, by raising public awareness and pressing political leaders to support smart, effective policies and programs that are saving lives, helping to put kids in school and improving futures. (RED) was established in 2006 to drive corporate profits into the Global Fund to fund AIDS programs in Africa. (RED) has contributed over $360 million to support Global Fund HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. So far more than 70 million people have been reached with prevention, treatment, counseling, and care services through these grants.

Why are (RED) dollars directed toward programs that focus on countries with a high prevalence of mother-to-child transmission of HIV?

Did you know that it’s now possible to prevent babies from contracting HIV from their mothers? It is, and what this means is that the world is approaching critical milestone in the fight against AIDS: within the next few years, we can virtually eliminate the transmission of HIV from moms to their babies, thereby delivering the first AIDS FREE GENERATION in over 30 years. Every day, 600 babies are born with HIV, and 22 priority countries account for roughly 90% of all cases of new pediatric infections. Today, medicines exist to stop mother-to-child transmission of HIV and to ensure that children are born HIV-free, but first women need to have access to HIV testing during pregnancy. If a woman tests positive, she should begin taking antiretroviral medication right away to block the passage of the virus to her newborn during pregnancy, labor, and breastfeeding. If she does this, and if her infant also receives a simple daily treatment for six weeks following birth, there is a 95% or greater chance that the baby will be HIV-negative. Thus, an historical opportunity is upon us. With continued funding and focus, we could conceivably see an AIDS FREE GENERATION this decade. To ensure that we get the number of babies born each day down from 400 to near zero, we need to ensure that all HIV-positive pregnant women can access antiretroviral medicine that costs as little as 30 cents a day.


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