(RED)iscovering innovation.

Buy (RED). Score your favorite Apple product. It’s that simple. Apple’s (PRODUCT)RED line includes the Apple Watch Band, iPod touch, iPod nano, iPad Air 2 Smart Case, iPhone 6S case, and iPhone 6S Plus.

To date, Apple has contributed over $100 million towards the fight for an AIDS-free generation. Join us and make your impact today.

It all started with a song.

In February 2014, a Super Bowl ad featured U2 performing their hit “Invisible.” During the next two days, Bank of America pledged to donate $1 to the Global Fund each time the single was downloaded.

The $3,144,477 raised provided over 7.8 million days of life-saving HIV medicine. To date, Bank of America has contributed over $10 million to the fight against AIDS.

You can still download “Invisible” and make a contribution. Bank of America matches all donations to the Global Fund.

Salesforce x (RED)

At the World Economic Forum in 2016, Salesforce and (RED) announced a 5 year $5M partnership. In alignment with Salesforce's 1-1-1 model of integrated corporate philanthropy, the company has committed equity, employee volunteer time and technology resources to accelerate the goal of fighting AIDS. As a part of this partnership, Salesforce and (RED) are partnering together at major events, including Dreamforce, the world’s largest software conference, and World AIDS Day.

Bienvenidos a (RED)!

Telcel and Claro have committed $4 million over four years to help deliver an AIDS FREE GENERATION.

Their (PRODUCT)RED Special Edition collection of devices are available at Telcel stores throughout Mexico, including Sears and Sanborns, and Claro retailers throughout Latin America during the month of November. Check out Claro and Telcel stores today, or join the (TELCEL)RED race in Mexico City.

The power to fight AIDS through your mobile device is here.

A proud partner of (RED)

Since partnering with (RED) in 2008, Starbucks has contributed over $13M to the Global Fund. Each year, on World AIDS Day, they make a 10c contribution per drink sold.

“I have been honored by the enthusiasm of our customers who recognize their visit to Starbucks will help save lives in Africa. We have a deep partnership with coffee growing regions in Africa, and are proud to partner with our customers to contribute toward an AIDS FREE GENERATION.” – Chairman, President and CEO Howard Schultz

Power behind the fight against AIDS.

SAP has committed a minimum of $1M per year to the Global Fund’s fight against AIDS. SAP’s software makes corporations run better, and now they can help them have an impact on global health.

Their contribution provides global access to the medications that prevent mother-to-child transmission of HIV. Donations also support programs that provide care, education and counseling to HIV-positive mothers, and training for healthcare workers.


The Coca-Cola Company has committed more than $5 million to the fight against AIDS. In 2012, Coca-Cola and (RED) launched mobile game (THRED) to tap into the growing gaming population.

“We believe this complements the current work we’re doing to educate and prevent HIV/AIDS as well as provide support to people affected by this preventable and treatable disease.” says Chairman and CEO Muhtar Kent.

Do something extraordinary.

50% of profits from every Belvedere (PRODUCT)RED Special Edition bottle goes to the Global Fund to fight AIDS.

“Belvedere Vodka is delighted to join (RED) in the fight against AIDS,” says President Charles Gibb. “As one of the world’s leading spirit brands, we are in a unique position to harness the power of our customers to benefit the millions of people who are at risk of, or living with, HIV. Our message is simple: (PRODUCT)RED helps saves lives.”

Because sound matters

For every pair of Solo2 (PRODUCT)RED Special Edition headphones purchased, Beats by Dr. Dre contributes $5 to the fight against AIDS. The Beats by Dre mission is to provide a superior music experience for fans—helping them hear music the way it sounds in a studio—with headphones, speakers, devices and services.

“We’re honored to have the opportunity for Beats by Dr. Dre to join Bono and (PRODUCT)RED in its effort in fighting AIDS in Africa,” says co-founder Jimmy Iovine.

10-year anniversary

Gap is proud to announce the 10-year anniversary of becoming the founding apparel partner of (RED), raising $10 million for the Global Fund since 2006. To celebrate, Gap is releasing a special collection of favorites for the entire family. The iconic (GAP)RED logo design, featuring inspiring statements such as INSPI(RED), INC(RED)IBLE and FI(RED) UP, is offered in tees, sweatshirts and tanks for men, women and kids and onesies for baby.


Andaz West Hollywood contributes 30% of the (ANDAZ)RED Suite’s nightly room rate to the Global Fund to fight AIDS.
A shared commitment to engaging with and giving back to communities around the world led to the creation of the (ANDAZ)RED Suite, imagined and outfitted by acclaimed designer Jonathan Adler with bespoke artwork by international street artist Kelsey Montague.

“We’ve been looking for an opportunity to work with (RED) for some time, as it’s an organization that aligns with our purpose of care. Given the history of Andaz West Hollywood, starting our partnership here made a lot of sense” - Maryam Banikarim, global chief marketing officer for Hyatt

$150 from every (VESPA 946)RED goes to the Global Fund.

The best-selling (VESPA 496)RED will launch Dec 2016 to coincide with (RED)’s Shopathon, and will be available at Vespa dealers in Europe, Asia, the Pacific and the US.

“The partnership with (RED), one of the most prestigious institutions in the world, represents another concrete commitment by Piaggio in this area”. Group CEO and MD, Roberto Colaninno, emphasises “We are happy and proud to have been chosen by (RED) as one of their partners."

Rallying the food and wine industry

For every (BILLECART-SALMON)RED Brut Réserve NV purchased, $5 will go to the Global Fund to fight AIDS with (RED), which can provide more than 16 days of lifesaving HIV medication.

“As one of the most recognized Champagne brands in America, BILLECART-SALMON is proud to collaborate with (RED) to raise awareness and incite our industry to help save lives. (BILLECART-SALMON)RED unites excellence with a social purpose to give back in order to achieve an AIDS-free generation.” – Geoffrey Loisel

NURTU(RED) with Love

25% of the retail price (100% of aden + anais’ profits) from the aden + anais (PRODUCT)RED Special Edition Designer Collection Organic Swaddle will go to the Global Fund to fight AIDS. 10% of the retail price of every aden + anais (PRODUCT)RED Special Edition Item will go to the Global Fund to fight AIDS.

Beautiful products that help fight AIDS.

ALEX AND ANI will donate 20% from each Kindred Cord (PRODUCT)RED Heart sold, with a minimum of $25,000 between Feb and Dec 2016, to the Global Fund.

“This is an exciting time for ALEX AND ANI as we officially launch our partnership through design with (RED). Through this unique collaboration, we’re not only increasing impact through design, but also working with a partner who has tremendous power to create change.” – Nicki Maher, SVP Global Brand Relations | Charity by Design

Le Creuset

Le Creuset has partnered with (RED) in the fight against AIDS. 10% of the suggested retail price from every item in the (Le Creuset) RED Special Edition Collection will go to the Global Fund to Fight AIDS.

(RED)efining power.

5% of profits from every mophie (PRODUCT)RED item sold will support the Global Fund’s fight against AIDS.

“We are honored to partner with (RED) to eliminate AIDS and humbled to join the company of the global brands who support (RED),” says Ross Howe, VP of Marketing. “Function and style are built into the DNA of each product, and developing the (PRODUCT)RED collection has been an exciting way to combine our passion for design with an opportunity to contribute to a powerful and important cause.”

Making Unlimited Impact

Girl Skateboards contributes over 50% of profits from their (PRODUCT)RED Special Edition products to the Global Fund’s fight against HIV/AIDS – providing over two weeks of HIV medicine.

“It’s an honor for Girl to partner with (RED) in the fight against HIV/AIDS,” says Mike Carroll. “Hopefully, with our boards and tees, we can give other skaters the opportunity to contribute and generate awareness.”

Relax in style with (RED)

Fatboy USA contributes 10% of the proceeds from every Fatboy (PRODUCT)RED purchase to the Global Fund’s fight against AIDS.

Love design. Fight AIDS.

Alessi contributes 5-10% of the retail price from their (PRODUCT)RED Special Edition products to the Global Fund’s fight against HIV/AIDS.

“Our mission is to create objects that satisfy people’s desires for art and poetry,” says Alberto Alessi, President. “We have always shown great commitment to values such as solidarity and attention towards others; values that reflect our identify. We thank (RED) for giving us the possibility to partner with them to achieve their noble purpose.”

Stand With (JARVIS)RED

Fully is excited to partner with (RED) and be part of a movement supporting the good health and happiness of others. $25 from every (JARVIS)RED desk will go to the Global Fund to fight AIDS with (RED).

“I do know that, as a business leader, sometimes the hardest part of any kind of project is the last part. We can plan, we can execute, but, ultimately, we’ve got to finish it. And that’s where I feel like we’re at with AIDS right now.” David Kahl, Founder and CEO

Special Thanks

The Bill & Melinda Gates Foundation

The Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty. In the U.S., it seeks to ensure that all people—especially those with the fewest resources — have access to the opportunities they need to succeed in school and life.

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