July 1, 2014

New (aden + anais)RED Special Edition Collection Empowers Mothers To Nurture The Futures of Generations to Come

Back to Blog Share

NY, NY – July 1, 2014 – Global baby brand, aden + anais, has joined forces with (RED) to fight for an AIDS Free Generation with the launch of the (aden + anais)RED Special Edition Collection. Featuring a stylish line of boutique muslin baby products in fun (RED) prints, the new (aden + anais)RED collection allows mothers to make a smart choice for their babies while also helping mothers across the globe.

Founded by mother and entrepreneur Reagan Moya-Jones, aden + anais was born out of a mother’s need to care for her baby. In just seven years, the aden + anais brand has become a trusted favorite among consumers, supporting parents in over 63 countries worldwide. And, through its new partnership with (RED), aden + anais is now taking that support one step further. 10% of every (aden + anais)RED product will help support the Global Fund to fight AIDS and its critical work to reduce the number of babies born each day with HIV.

Deborah Dugan, CEO, (RED), says, “Today, lifesaving medication exists that can prevent mothers living with HIV from passing the virus to their babies, but still everyday 700 babies are needlessly born with the virus. Our goal is to help generate money for the Global Fund so that we can increase access to this medication and get that number near zero. I urge anyone shopping for new mothers and babies to choose (aden + anais)RED and help bring the world one step closer to an AIDS Free Generation.”

Adds Raegan Moya-Jones, Co-Founder and CEO of aden + Anais, “The will of a mother to protect her child is one that hits close to home for me. To really maximize the potential impact of our partnership and drive as many contributions to the Global Fund as possible, it was important to me that the new (aden + anais)RED Special Edition Collection include six of our highest-selling muslin products. These are items that newborns love, that toddlers continue to enjoy, and that expecting parents find essential for their baby registry.”

Available at adenandanais.com and at key distributors in the USA, Australia, Canada, Japan, and Europe, the new (aden + anais)RED Special Edition Collection includes a four-pack of swaddle blankets ($49.95), a two-pack of swaddle blankets ($32.00), a three-pack of snap bibs ($19.95), a two-pack of burpy bibs ($22.00), a dream blanket ($49.95), and a three-pack of Musy Mates ($19.95) (Europe only).

To date, (RED) has generated more than a quarter billion dollars for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counseling, HIV testing, and care services.

About aden + anais

Since 2006, aden + anais has brought the Australian legacy of cotton muslin to the forefront of modern baby care, offering signature products that combine comfort and safety with style and affordable prices. The award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™ security blankets, sleeping bags, nursery bedding, bath & body products, and an electronic feeding and sleep system—the serenity star™. Co-founder and CEO, Raegan Moya-Jones is recognized for bringing global awareness to the many benefits of swaddling and cotton muslin. She is the author of swaddle love, a book on the art of swaddling, and established the aden + anais swaddle love foundation, which aims to eliminate touch deprivation in orphaned babies across the world. For more information on aden + anais, please visit www.adenandanais.com.

About (RED)™

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, FEED, Sir Richard’s Condom Company, Shazam, Square, Girl Skateboards, Nanda Home, Bottletop, Fatboy USA and Bed Bath & Beyond. To date, (RED) has generated more than $250 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at www.red.org.

About the Global Fund

The Global Fund is an international financing institution dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, TB and malaria. The Global Fund promotes partnerships between governments, civil society, the private sector and affected communities, the most effective way to help reach those in need. This innovative approach relies on country ownership and performance-based funding, meaning that people in countries implement their own programs based on their priorities and the Global Fund provides financing where verifiable results are achieved.

Since its creation in 2002, the Global Fund has supported more than 1,000 programs in more than 140 countries, providing AIDS treatment for 6.1 million people, anti-tuberculosis treatment for 11.2 million people and 360 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.

Back to Press