(RED) and Bank of America Challenge the Global Fitness Community to Go the Distance with Turn Your Miles (RED) , Powered by Nike+
From Oct. 12 through Dec. 7, Recorded Miles Will Trigger a Bank of America Donation that Brings us One Step Closer to an AIDS-FREE GENERATION.
CHICAGO, OCT. 10, 2014 – Beginning on Oct. 12, the day of the Bank of America Chicago Marathon, through Dec. 7, three global brands are coming together to “TURN YOUR MILES (RED)” – harnessing the power of community to support the fight against HIV/AIDS.
TURN YOUR MILES (RED) is an eight-week campaign that empowers walkers, runners and fitness enthusiasts worldwide to make a collective contribution that will save lives and effect change. For each Nike+ Running mile pledged to (RED) on www.nike.com/onestep4red, Bank of America will donate 40 cents – up to $1 million – toward the fight to eradicate mother-to-child HIV transmission. Nike+ Running is a free app which allows people to track, measure, share and compare their movements with a global community of athletes.
TURN YOUR MILES (RED) deepens the partnership between Bank of America and (RED). Earlier this year, the bank announced a $10 million investment toward delivering the first AIDS-free generation in over 30 years.
“Public and private partnerships are essential to solving our most significant challenges, particularly when it comes to global health,” said Anne Finucane, global chief strategy and marketing officer at Bank of America. “By bringing Nike’s influence and resources into the fold, we’re building on our progress toward a very reachable goal.”
Today, it costs as little as 40 cents for two life-saving pills called antiretrovirals (ARVS) which, when taken daily, can prevent an HIV-positive pregnant woman from passing the virus to her unborn baby. Still, 650 babies are needlessly born with HIV every day. TURN YOUR MILES (RED) is an initiative designed to enable people at every fitness level to play a part in delivering up to $1 million to HIV medical clinics and programs in sub-Saharan Africa. That amounts to 2.5 million days of lifesaving ARVS.
“The first step is always the most important for anything worth doing, and helping fight for an AIDS-free generation is something we believe people worldwide are willing to go the extra mile for,” said Deborah Dugan, (RED) CEO. “I encourage anyone and everyone – marathoners, casual runners and walkers – to join (RED), our partner Bank of America and the Nike+ community and make your steps count.”
For more information, please visit www.nike.com/onestep4red.