November 30, 2016

Win Extraordinary Celebrity Experiences, Shop For Hundreds Of Gifts That Give Back, And Fight AIDS At The (SHOPATHON)RED

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NEW YORK, Nov. 22, 2016 /PRNewswire-USNewswire/ –Ahead of World AIDS Day, December 1, the second annual (SHOPATHON)RED launches today, jam-packed with winnable celebrity experiences and hundreds of products that fight AIDS with (RED). It all kicks off tonight on a special ABC’s Jimmy Kimmel Live! (RED) Show, (11.35ET|10.35CT), with surprise guests and special performances from Bono, The Killers, Channing Tatum, Kristen Bell, Julia Roberts, DJ Khaled, Neil Patrick Harris, Halsey, Herbie Hancock and more.

Bono, co-founder, (RED), said; “In the three decades since AIDS started its march across our planet, the world has lost 35 million people to this treatable, preventable disease.  Heartbreak and loss to the power of 35 million is unthinkable, as is the fact that 400 babies are still born every day with HIV because their mothers can’t get access to a 30 cent pill.  So, (RED) is making it easy for everyone this holiday season to be an activist. And by giving (RED) to your friends and family, you’re making them activists too.”

He added: “As you celebrate Thanksgiving this week in America, I want to say thank you to the American people for all your country has done in the fight against HIV/AIDS. You may not know it, but there are 18 million men, women and children around the world whose lives have been saved because they got the medication they needed, largely thanks to America. Your leadership on AIDS has been heroic and it has always been bipartisan. That is a reason for you to be proud and for all of us to be grateful.” 

“Thanks to the kindness of some of the biggest stars in the world, we have a great show for a great cause.  World AIDS Day is December 1 and I’m honored to be a part of this very special night to benefit (RED),” said Jimmy Kimmel.

Wild and winnable experiences with your favorite celebrities

In partnership with online giving platform Omaze, (SHOPATHON)RED is the only place where fans can enter to win – or gift chances to win – a number of once-in-a-lifetime experiences with big stars for as little as a $10 donation to fight AIDS. Experiences include:

  • Win a chance to have U2 play for just you during a full dress rehearsal!
  • Join Channing Tatum in Las Vegas for ‘Magic Mike Live’ and be his personal guest at the exclusive after-party
  • Have tea with Julia Roberts and Bono… You can even bring your problems and they’ll attempt to give you advice!
  • Hit New York City, have dinner and see a show with Neil Patrick Harris and David Burtka, with (COCA-COLA)RED matching every donation-to-win, up to two million dollars
  • Hold on tight as you take the jet ski ride of your life and Snapchat with DJ Khaled
  • Go backstage VIP at The Late Late Show with James Corden, and Carpool Karaoke!
  • Hangout at the recording studio and have lunch with Liam Payne
  • See ‘Hamilton’ and go backstage with Alexander Hamilton himself, Javier Munoz
  • Be Richard Branson’s VIP guest at a mystery Virgin event
  • Fly to Korea for a VIP experience with K-Pop superstar, G-Dragon

These experiences and others are available only on Omaze.com/RED, with proceeds going to the fight against AIDS with (RED). Donors can get 1000 chances to win and an exclusive (RED) T-shirt for a $100 donation, or a notebook and 500 chances to win for a $50donation. All campaigns will also have exclusive merchandise available for purchase, including autographed items. Entries close on January 18, 2017.

Shop (RED) and Save Lives, with Robin Wright and hundreds of stylish products

From today through December, RED.org is stocked with hundreds of stylish products, all of which help fight AIDS. To ease the strain of holiday shopping, Hollywood actress Robin Wright appears in a special (SHOPATHON)RED infomercial, sharing tips on how to fight AIDS… while lying down. Whether its sipping a refreshing (BELVEDERE)RED cocktail on a fake bearskin rug, listening to music on (BEATS)RED headphones, or simply luxuriating in a Pour les Femmes nightgown, Robin brings her unique take on how to shop, recline and fight AIDS all at the same time! The infomercial was produced by Vice and directed by Martin Granger.

From stylish (APPLE)RED accessories to the new LOKAI x (RED) bracelet and even the launch of a striking new (VESPA 946)RED scooter, there are gift ideas for everyone at all price points, with (BANK OF AMERICA)RED as the official payment provider for (SHOPATHON)RED.

Brands featured in (SHOPATHON)RED include aden + anais, Alessi, ALEX AND ANI, Apple, Beats by Dr. Dre, BedHead, Belvedere Vodka, Billecart-Salmon, Bombas, Bucketfeet, Deborah Lippmann, Dyson Inc., Ergo Depot, Fatboy USA, FEED, Fresh, GAP, Girl Skateboards, Global Goods, HEAD, Indego Africa, Kano, Jonathan Adler, Le Creuset, Moleskine, Mophie, Paperless Post, Pour Les Femmes, S’Well, Solange Azagury Partridge, Starbucks, Stephen Webster Ltd., The Giving Keys, Theory11, Tictail, Ubuntu Made, Vespa, Wolfnoir and WTRMLN WTR.

The Killers celebrate a decade of (RED) holiday singles with release of new Christmas album, “Don’t Waste Your Wishes”, oniTunes

For the last 10 years, The Killers have ushered in the holiday season with a much-anticipated Christmas single via Island Records, with proceeds going to support (RED)’s fight against AIDS. This year, to celebrate (RED)’s 10th anniversary year, The Killers have released “Don’t Waste Your Wishes”, a Christmas album featuring their ten previous Christmas singles and one brand new song.

The album will include a brand new song, “I’ll Be Home for Christmas“, which is a moving rendition of the classic track in which Brandon shares his childhood memory of learning the meaning behind the song from his 4th grade teacher, Mr. Hansen.  Brandon accompanies Mr. Hansen in a touching duet of the standard. The album is available on iTunes now.

Deborah Dugan, CEO, (RED), said; “It’s really extraordinary to see so many brands and talented people come together to fight AIDS this holiday. As (RED) marks a decade in the fight, it seems fitting that this year’s (SHOPATHON)RED gives people more ways than ever to shop (RED) and save lives. Thanks to the extraordinary generosity of The Bill & Melinda Gates Foundation, every dollar spent is at least doubled, meaning more impact on the ground in Africa where it’s needed most.”

“(RED) consistently displays innovative ways to support the fight against AIDS, bringing people and products together, and raising millions to combat this disease. Thank you (RED)!” said Mark Dybul, Executive Director of the Global Fund.

(RED) thanks the following for generously supporting World AIDS Day 2016: (RED)’s pro-bono media agency, Mediavest | Spark, and ABC, Adspace, AOL, Chiemi Karasawa, Clear Channel, Clique Media Group, Condé Nast, Facebook, Fast Company, Forbes, Getty Images, Huffington Post, iHeart Media, Jimmy Kimmel Live!, Martin Granger, Moxie Pictures, National Cinema Media, New Tradition, NowThis, Product Hunt, Screenvision, SheKnows Media, Silvercast, Superior Digital Displays, The New York Times, Time Inc., Twitter, VICE Media, USA Today, Wall St Journal and Wenner Media, and (RED)’s product partners and all of our talented friends and representatives who worked to make this campaign possible.  

About (RED)
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, NetJets, Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Billecart-Salmon, Fatboy USA, Fresh, Girl Skateboards, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Piaggio and Wolfnoir.

To date, (RED) has generated more than $360 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.

About Omaze
Omaze is an experience-driven fundraising platform that leverages the power of storytelling and technology to radically change charitable giving. Since launching in 2012, Omaze has impacted more than 200 charities and received donations from over 175 countries. 

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