In 2006, Bono and Bobby Shriver began paving the way for a new generation. An AIDS free generation.

They founded (RED) with a simple mission,
to make it easy for people and businesses
to join the fight against the deadly virus.

Watch (RED) Anthem Film

AIDS has killed more than 35 million people since its discovery in 1981. More than 37 million people are living with HIV, and mothers continue to pass the virus in startling numbers to their children.

Life-saving anti-retroviral treatments cost as little as 30 cents a day, yet most living with HIV won’t see medicine in their lifetime.

(RED) Manifesto

Every Generation is known for something.
Let’s be the one to deliver an AIDS free Generation.

We all have tremendous power. What we choose to do or even buy, can affect someone’s life on the other side of the world. In 2005, more than 1,200 babies were born every day with HIV. Today that number is 400. We must act now to get that close to zero. (RED) can’t accomplish this alone.

It will take all of us to get there – governments, health organizations, companies, and you.

When you BUY (RED), a (RED) partner will give up some of its profits to fight AIDS. It’s as simple as that. Be (RED). Start the end of AIDS now.

Shop (RED) Products

The Global Fund

The Global Fund, the recipient of (RED) funds, is a 21st century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics.

As a partnership between governments, civil society, the private sector, and people affected by the diseases, the Global Fund mobilizes and invests nearly US $4 billion a year to support programs run by local experts in more than 140 countries. By challenging barriers and embracing innovative approaches, partners are working together to end these epidemics.

Visit Global Fund Website

How (RED) Works

The One Campaign

Right now, 130 million girls are out of school.

You wouldn't be where you are today without an education - and it's in your power RIGHT NOW to help these girls get access to an education. If you care, ACT. Add your name to ONE's letter, (RED)'s sister organization, and they'll deliver it in-person to leaders all across the globe this International Women's Day, March 8th.

Add Your Name