(RED) was founded in 2006 by Bono and Bobby Shriver to harness the power of people and companies to help fight AIDS.

(RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund.

Watch (RED) Anthem Film

To date, (RED) has generated more than $465 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken.

Global Fund grants that (RED) supports have impacted more than 90 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) Manifesto

ALL THINGS BEING EQUAL. THEY ARE NOT.

EVERY TWO MINUTES A TEENAGER IS INFECTED WITH HIV. YET IT IS PREVENTABLE.

AIDS IS THE LEADING CAUSE OF DEATH AMONG WOMEN WORLDWIDE. YET IT IS TREATABLE.

TODAY 400 BABIES WILL BE BORN WITH HIV. SAME THING TOMORROW. AND THE NEXT DAY.

AIDS NO LONGER HAS TO BE A DEATH SENTENCE. ONE PILL A DAY. FOR JUST 30 CENTS CAN STOP MOTHERS FROM PASSING ON THE VIRUS TO THEIR BABIES.

THIS IS WHERE YOU COME IN.

AS CONSUMERS, WE HAVE TREMENDOUS POWER. WHAT YOU CHOOSE TO BUY, OR NOT TO BUY, CAN IMPACT SOMEONE ELSE'S LIFE.

EVERY TIME YOU SHOP (RED), SHARE (RED), DANCE (RED), EAT (RED), A PARTNER MAKES A DONATION TO THE FIGHT AGAINST AIDS THANKS TO YOUR CHOICE.

NEVER BEFORE HAVE OUR COLLECTIVE VOICES OR OUR COLLECTIVE CHOICES BEEN SO IMPORTANT.

THERE IS AN END TO AIDS. IT'S YOU.

BUY (RED). SAVE LIVES.

The Global Fund

The Global Fund, the recipient of (RED) funds, is a 21st century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics.

As a partnership between governments, civil society, the private sector, and people affected by the diseases, the Global Fund mobilizes and invests nearly US $4 billion a year to support programs run by local experts in more than 140 countries. By challenging barriers and embracing innovative approaches, partners are working together to end these epidemics.

Visit Global Fund Website

How (RED) Works

The One Campaign

#Poverty Is Sexist

Nowhere on earth do women have as many opportunities as men. Nowhere. But for girls and women in the poorest countries, that inequality is amplified. We won’t end extreme poverty until we break down the barriers holding girls and women back. Sexism is global – the fight against it should be too. Join the movement and use your voice to call for change. We’re almost 8 million strong already, but we’ll be even more powerful with you.

Get Involved Now