A Smiley® Sha(RED) is a growing collection of limited-edition products, from bold reusable totes to luxurious wool blankets and cushion covers. Each item is designed to bring joy into your everyday, all whilst supporting something more meaningful.

Every purchase supports (RED)’s efforts to fight HIV/AIDS and strengthen healthcare systems worldwide. This partnership celebrating (RED)’s 20th birthday serves as a signal of hope for what’s to come and a sign that through collaboration, we can all do more.