Champagne with a Purpose

(RED) is raising a glass to celebrate 20 years, and a collaboration with Champagne Billecart-Salmon is helping make every “cheers” all the more impactful.

Billecart-Salmon and (RED) are reuniting nearly ten years after their first partnership to launch a limited-edition (BILLECART-SALMON)ᴿᴱᴰ “Le Réserve” Extra-Brut Champagne.

Harmonious and pure, the blend is the perfect addition to any occasion, especially (RED)’s 20th anniversary. Crafted from Billecart-Salmon’s signature cuvée “Le Réserve” Extra-Brut, this champagne is composed of Pinot Noir, Chardonnay, and Pinot Meunier from 15 vintages and sourced from the best sites of the Champagne Region.

Known for precision, freshness, and balance, the family-owned Champagne House has demonstrated its craftsmanship and elegance for over 200 years. Now, they’re showcasing their commitment to strengthening global health systems through an iconic bottle with a signature black-and-red collector’s label.

(BILLECART-SALMON)ᴿᴱᴰ “Le Réserve” will be available beginning September 1, 2026, through select retailers across the United States. For every bottle sold, $5 will go to (RED) to support its efforts in providing access to critical healthcare programs in communities most in need.

A champagne toast is associated with celebrating life’s greatest accomplishments, good company, and a promising future. With the (BILLECART-SALMON)ᴿᴱᴰ “Le Réserve”, that celebration takes on even greater meaning as every clink of a glass helps contribute to the global fight against AIDS.