(RED) Talks at Davos 2026: (RED), Snapdragon, & Manchester United Announce Year Two of Collaboration

(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges that remain.

Don McGuire, Qualcomm’s Chief Marketing Officer, and Marc Armstrong, Manchester United’s Chief Business Officer, joined (RED)’s Kate Charles at the World Economic Forum for this special (RED) Talks episode on the extraordinary collaboration that sees (RED) appear on the front of the iconic Manchester United shirt for two league games, thanks to Snapdragon. Watch as we reveal this year’s limited edition shirt and speak to the power of unique collaborations like this one.